Social Media ( Twitter, Facebook, Instagram, Google Reviews) is becoming a vessel for the consumer to get their word out. It is easier now than ever for customers to post complaints and bad experiences for businesses online. This new communication technology can cripple businesses and destroy reputation with a few strokes of a keyboard. This is what is happening to Chevrolet, Pontiac & Saturn as the ignition recall falls on more ears. In some instances customers are complaining because local Chevrolet dealers don't know much about the recall at the given time and offer little to no help. One Twitter follower mentioned that he was "just waiting for my Cobalt to shut off while I'm driving and kill me." Chevrolet Customer Care was quick to reply and try to address the complaint. Reports from websites such as Autonews.com claim that GM is actively hunting these customers down to address concerns and save their online reputation.
General Motors has stepped up to the plate and started to reply to as many GM owners as possible over Twitter and Facebook networks. The biggest and foremost issue being their new recall over faulty ignition switches. GM is adding more and more vehicles to it's faulty ignition switch recall that has resulted in 13 deaths so far.
Recall will be ranging from 2003 to 2007 models and 1.6 million cars including Chevrolet, Saturn and Pontiac GM corporations. The National Highway Traffic Safety Administration will be fining GM up to $35 million dollars. Customers can also visit the NHTSA website for more information.
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